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Tyler is an award-winning marketer, SEO expert, successful blogger, and keynote speaker. He has composed content for some of the world's top publications and has over a decade of experience building businesses in the digital space. Tyler is the current Head of Marketing at Ezoic and serves as an SEO and marketing expert for start-up competitions across the U.S.
In terms of content, there are two types of content. There is content that attracts new people to your site every day, and there is content that brings visitors back every day. Ideally, you want to have a good balance of both. That way you are always bringing in new traffic and making sure that a good portion of that new traffic becomes loyal visitors.
If you've tried to market anything online, you've likely attempted at building a Facebook ad. But, what makes the perfect ad? Clearly, this doesn't just apply to Facebook. It applies to any and all paid marketing platforms. To that end, Kusmich employs something called the 3C Invisible Selling Formula. It invokes a click, attains a capture and proceeds to convert.