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Once you’ve gathered a list, put together a template outreach email (as you’ll be doing this over and over) that’s short and clear with expectations. Tell your potential interviewee who you are, what your podcast is about, and what you’re asking of them. Do a few test interviews with friends and family to make sure everything is being recorded at the quality you want and then book your first episode.
However, like anything else truly worthwhile, apps require a significant investment of your time or money upfront. If you don't have the skills, then you have to hire someone who can assist you in creating a great app. But first you need to come up with an idea that will sell. Do the proper market research and analytics to come up with the right app.
I'm sure you're probably familiar with all of those little sites that let you trade things in and get cash and/or gift cards in return. Stuff like your old cell phones, laptops, etc. Well, Amazon actually has something similar with a very long list of things you can trade in, including cell phones, laptops, cameras, books, textbooks, music, mp3 players, and much more.
One of the difficulties that businesses face is dealing with demand spikes for certain types of work. You may have one million images that need to be tagged today, or 100,000 new catalog entries that need to be validated, but only have that need once per month. MTurk allows you to get that work done easily when you need it, without the difficulty associated with dynamically scaling your in-house workforce.