The other common method when selling ad space directly from your website is a simple direct price. You simply name a price (based on what you think it’s worth, relative to what the competition might be charging), and get paid upfront at the beginning of each month. This pricing is also generally a simple flat fee, not tied to a Cost Per Click like AdSense.
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If you've tried to market anything online, you've likely attempted at building a Facebook ad. But, what makes the perfect ad? Clearly, this doesn't just apply to Facebook. It applies to any and all paid marketing platforms. To that end, Kusmich employs something called the 3C Invisible Selling Formula. It invokes a click, attains a capture and proceeds to convert.